Working in the world of digital marketing, or more specifically, in community management, is not easy, but there is so much literature on the subject that it is easy to find various tips to help you carry out a professional job.
After 10 years of working with the subject, and with more than 100 clients at the moment, I can say that I have learned a lot about the subject, but there are some important points to keep in mind if you want to work on the subject:
1 – There are many free tools to monitor social networks, to manage content and publish in several at the same time, but it is difficult to maintain the business in the long term by relying only on them, since most of them are temporary tests. If they do not receive money in any way, they do not evolve, and if they do not evolve in the world of social networks, they end up dying. 100% free can end up being expensive.
2 – Each client has specific needs, so if automation with IFTTT or dlv.it can go well for one, for another it is unthinkable. You have to analyze each business separately and decide what kind of tools are useful for each one. There is no point in buying a bunch of tools thinking that they will work for any business.
3 – Every week there are changes in a social network, so it is essential to always be aware of them and transmit those changes to customers so that they know that we are not sucking our fingers. It is very important that the client knows the complexity of our work so that he does not think that it is something that his nephew can do.
4 – Being aware of trends and hashtags is essential. We must have a database of hashtags for each client, and frequently analyze the effectiveness of each one so that we always get where we want.
5 – Image banks are essential. It is true that free ones like pixabay are very limited, but there are others that offer an impressive collection for little money, like the one integrated in canva.com, without going any further. There are platforms that are worth investing in. When you have more clients, it pays to invest in depositphotos and other more exclusive banks.
6 – There are very good and very expensive monitoring tools, which are only worth it if we manage many clients at the same time, such as Brandwatch. It is always important to be aware of their evolution.
7 – If a person speaks ill of a client at 4:00 a.m., you have to act quickly, that is why it is important to have collaborators in different parts of the world so that we can be attentive 24 hours a day, 7 days a week, to possible mentions and comments (mainly negative ones).
8 – We must always give an opportunity to the new networks that are being born. If we take a long time to have a presence in them, when we get the batteries to be very late. Of course, not every customer has to appear on every network, but it is important to think about the reasons for making the right decision.
9 – If you only know a little about SEO and Google in general, it is important that we have someone we can consult on the subject. Although it may seem that there is no relationship, the positioning of Google and social networks are part of the same plate. While some users will search for our client’s brand in google, others will do it on instagram, others on twitter, others on facebook… we have to cover it.
10 – To optimize the investment of our clients in advertisements, it is necessary to know the sector very well. It is worth taking courses on the subject on udemy and other platforms that do not require large investments to help us learn more about the subject. Putting ads on Facebook is not pressing the Promote button, there is much more we should know about the subject.
I hope it helps you a bit if you are starting with the topic.