CES 2021 will be a fully online event

In 2021 there will be CES and it will be run in a fully digital format. The news was recently confirmed by the Consumer Technology Association (CTA), an organization that annually organizes this event.

Each edition of this event is usually loaded with new announcements, both from well-known brands, as well as new entrants in the technology scene. However, given these new conditions, this special edition could present some significant differences.

Faced with the uncertainty caused by the pandemic and its consequences, many events that used to be very crowded have been forced to reinvent themselves under new formats. CES 2021 joined this trend, giving continuity to this event that has been going on for more than half a century, while safeguarding the health and safety of those who participate in it.

CES 2021 is going all-digital! Get ready for a new immersive experience where attendees will have a front row seat to discover and see the latest technology

Posted by CES on Tuesday, July 28, 2020

The presentation of new projects and the realization of announcements will be carried out using dynamics similar to the usual conferences and presentations with Keynote.

Change the format, but in the same way it will open an exhibition space for products and services. It should be remembered that potential clients often take advantage of this instance to know the news of the field, even with live demonstrations. Also, in this event there are many approaches between entrepreneurs and future partners.

Regarding meeting spaces and business networking, there will also be an alternative. The official announcement indicates that there will be moments for participants to interact with brands, business contacts and opinion leaders, through live interactions, meetings and round tables. However, more details on how these activities will work were not specified in this message.

The other side of this announcement implicitly indicates that this new modality could result in several brands preferring to hold their own events. Given its historical load and the showiness of the event, considering also how attractive it is to exhibit in Las Vegas, joining this edition is probably not attractive enough for some companies in the medium.

Taking into consideration that the initiatives hosted by the CES are typical of the technological world, the momentary transition to a digital space to carry out this event is a move faithful to its essence, which follows in the footsteps of many other varied events that have been seen in the need to reinvent itself in the current conditions.

If there are no variations that influence the projections studied, the 2022 edition of CES will be held again in Las Vegas. Along with this announcement, the organization also commented that future editions of the event will combine the best of face-to-face dynamics, with elements rescued from this digital experience.

CES 2021 will take place between January 6 and 9. Registrations are already open on your website, but only to receive a notification when registrations become available in a few more months.

As in every year, we will be aware of all the news related to the future edition of the CES, to share them with you on WWWhat’s new.

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