With the banning of TikTok, among other applications of Chinese origin, in India, at the end of last month, and with the imminent closure of Lasso in favor of Reels, integrated within Instagram, Facebook’s next step has been Reels expansion to India in testing phase, as recently published by Business Insider India.
In addition, according to the statements of a Facebook Inc spokesperson to the TechCrunch publication, the company is considering test an updated version of Reels to more countries, although at the moment it is unknown which will be the next markets to arrive.
In this regard, Reels is already present in Brazil, and more recently in France and Germany, landing a few days ago, in the testing phase, and in a timely manner, in India.
Facebook wants Reels to be the great rival to TikTok, offering the necessary tools so that users can create and publish their short videos, including video editing functions similar to those existing in TikTok that allow them to make their recordings with the settings necessary.
As an advantage, Facebook already has musical theme licensing agreements with the main Indian record companies to allow users to include musical themes from their catalog in the creations they publish on Facebook and Instagram.
Reels recently had one dedicated section within the Instagram application, and so that the creations can have greater visibility, they will also be accessible through the Explore section, so that any user can meet new creators that they can follow up.
Still, Reels will have to compete with TikTok clones of Indian originThat there are, Roposo being the fastest growing Indian alternative after the ban of TikTok in that market, followed also by options such as Chingari and Mitron, which is also benefiting from the ban of TikTok, which is the one who is losing the most. , taking into account that India is a key market, where it has about 200 million active users.
Image Credit: Instagram
