Facebook does not want to repeat mistakes, and it has a new strategy to prevent the publication of false ads during political campaigns.
As detailed in Reuter, Facebook will implement a new verification system, to verify the data of the advertisers: postal letters with verification codes.
This new dynamic will be ready for the next legislative elections in the United States, to be held in November. Of course, they do not apply to every political ad that is published on Facebook, but they have established a series of criteria.
The verification code system will apply specifically when an advertiser buys advertising that lists any of the candidates running for election. The only way that they can complete the process for the publication of advertisements will be if they use the code that will be sent to them by post.
It is a simple dynamic, which is already used by other companies to verify user data, for example, Nextdoor asks to verify the postal address of those who want to be part of the private social network, or Google, with entrepreneurs who want to register with Google My Business .
Facebook had already mentioned last year its plans to achieve transparency in political ads published on the platform, and statistics seems to be part of that strategy.