Google expands its business messaging service to businesses of all kinds

During the period of confinement, with the consequent restrictions on mobility, many companies have been able to continue in contact with their most loyal customers through the numerous existing digital platforms, making it possible from the resolution of their customers’ doubts to even carrying out sales on-line.

Google has its own business messaging platform called Business Messages, from which it offers companies the possibility of your customers can get in touch through Google Maps, from searches, and even later through the mobile versions of the corporate websites themselves.

And given the value of messaging in these times, Google now comes with the announcement of the expansion of support for Business Messages in Maps and Search. to businesses of all kinds, also offering them the possibility of integrating Business Messages in their customer service platforms.

Google notes that:

Business Messages offers brands a comprehensive messaging solution on Android devices and through Maps on iOS

The companies can benefit from newly introduced capabilitiessuch as intelligent responses, visual product carousels, welcome messages, as well as the ability to smoothly transition between automatic responses and responses from human agents.

It is possible that some of these capabilities may be familiar since, as we can clearly intuit, Business Messages is Google’s direct competition to Facebook Inc.’s WhatsApp Business.

Google gives an example to some business organizations that already use the updated experience of this service, including Woolworths, Walmart and MyGov, allowing from the simple resolution of doubts to the sale of products.

Also, as we mentioned above, Google to allow companies to integrate Business Messages into their mobile websites to allow their customers to get in touch and receive responsesBoth the automatic ones and those provided by human agents, entering into competition with the different customer service solutions via chat for websites.

For now, Business Messages is available in English, but Google is paving the way for it to come to support other languages. They also invite brands and messaging partners to subscribe to access the Business Messages API and related developer documentation.

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