To many of us, movie titles such as Shrek, Kung Fu Panda or Madagascar, among other productions belonging to DreamWorks Animation, may sound familiar to us. This company was separated from DreamWorks SKG in 2004, and little by little it has been growing carrying out audiovisual productions of cartoons, television series, among others, generating an important library of entertainment content.
DreamWorks Animation has just been acquired by NBCUniversal, a subsidiary of Comcast, for the amount of 3.8 billion dollars, where it will be part of the unit Universal Filmed Entertainment Group along with Universal Pictures, Fandango and NBCUniversal Brand Development. According to Steve Burke, CEO of NBC Universal, DreamWorks Animation will assist them in content for film, television, theme parks and consumer products businesses over the next few years.The agreement has been approved by the boards of directors of both companies, in which it has been determined that each shareholder of DreamWorks Animation receives $ 41 in cash for each ordinary share. That yes, the operation is subject to the usual fulfillments of closing both national and international, waiting for the definitive closing to take place at the end of this year.
Once the transaction is closed, Jeffrey Katzenberg, CEO and co-founder of DreamWorks Animation, will become the president of DreamWorks New Media, where he will take charge of both Awesomeness TV and NOVA as well as other new consumer media.
Regarding the parent company, Comcast, it is known for offering cable television, telephone and high-speed Internet access services in the United States. With the acquisition of DreamWorks Animation by NBCUniversal, its position is reinforced in the content that leads its users in addition to related businesses.
Note that Comcast acquired the majority of the NBCUniversal media conglomerate in December 2009.
