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New free online course on Strategic Marketing

June is just beginning, but there are already many new educational proposals starting this month, which we can take into account.

For example, Coursera has added a new course in Spanish Strategic Marketing: Keys to Competing Successfully, taught by IESE Business School.

It is a 4-week course, which begins on June 26. We will see the fundamentals of marketing, the 5 Cs model, marketing mix, among others.

In each of the modules some aspects of marketing 5P will be analyzed, for example, in module 2 we will see the characteristics of the product and the pricing. Module 3 focuses on distribution channels, and in the final module We will see how to sustain the value created (from the client and the company) in the long term.

During the course program, videos, complementary reading and many real examples will be combined so that students can understand how the concepts and strategies that are developed are applied.

We can now sign up for the course and access the content of the first week, if we do not want to wait until the scheduled date.

To participate in the course, we will see two options: the paid one, and the free version. To carry out the entire program for free, we must choose the option that says Full course, without certificate.

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