In PinterestAs a content network that is, they do not want to stop showing the world the most popular of their platform. They now present their Featured Collections, which could be compared with the trending topics on Twitter, content that will initially be available only in the United Kingdom, France, Germany, Brazil and Japan, both on the web and on Android.
This new space, which will gradually appear among the users of these countries, will highlight the best local ideas and trends throughout its site, a selection made by the company's editors along with local brands, celebrities and influencers.
One of the goals is to help new users get more information on how to use Pinterest when sharing quality content, opening a channel ready to start discovering material, searching, recommending, etc. Each country highlights local content, so they have not been able to launch it all over the world at the same time, since it requires manual selection by its managers.
Regarding the use of Pinterest, they indicate that user growth in Germany almost tripled in recent months, while participation in France, Brazil and Japan doubled. Other markets with great growth are those of Russia, South Korea and Mexico, surely regions in which these Trending topics do not take long to appear.