Sales Layer, to automatically publish product information in multiple sales channels, receives 123,000 euros

New news related to investment in web projects, and this time the protagonist has been Sales Layer (, a project that has successfully closed a seed investment round worth 123,000 euros.

It is a SaaS that helps companies to automatically publish their product information in multiple sales channels (web, e-commerce, marketplaces, mobile, social networks, paper …) helping to organize multi-channel sales keeping all the information in one place.

It competes with giants like SAP, helping companies to increase their audience and receive analytics on catalog inquiries, thereby improving decision-making related to product development and the sales process.

Ren de Jong, Allen Peeters, Jordi Mir (CTO of Wuaki TV) and Plug and Play participate in the round, a move that will help accelerate their growth.

As for the existing options, we have connectors for sale on marketplaces, connectors for e-commerce platforms (Magento and Prestashop), customizable connectors for custom apps and websites, and a connection with ERPs to import data related to logistics (they are in the process of integrate with Gengo to offer automatic translations of the catalog content and with PRO retouch to automate the photographic retouching of the images).

The platform prices start at 150 a month, depending on the number of sales channels that companies want to connect with, and they promise to study a freemium model when the tool is 100% transactional through the web.

Here is a video showing the platform:

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