I imagine that at this point there is no one who is unaware of the existence of trovit (find it, from Esperanto trovi and English it), one of the world’s largest search engines for classified ads for real estate, motor and employment.
I have had the opportunity to exchange some emails with Claudio Capitani, responsible for the search engine in Italy. Here you have some interesting information about such a huge project.
Trovit is a vertical search engine specialized in 3 sectors: work, cars and houses. Created in 2006 in Spain, Barcelona, in just under 3 years it has expanded its presence to 13 countries. Currently, it is present in Europe and in South and North America. The headquarters are in Barcelona, where the administrative offices and the technical structure are located.
Trovit was launched in 2006 under the wands of 4 people: Iaki Ecenarro, Raul Puente, Daniel Gimnez and Enrique Domnguez. The first version of Trovit, dedicated to the search for apartments, was already online in a few hours. In the following months, the automobile and employment sections were also born. Almost in parallel, twin portals were opened in Italy, France and England.
Trovit aggregates offers from all major Internet portals, including real estate and recruitment agencies, as well as car dealerships. The choice of a house can also be decided visually thanks to an integration system with Google Maps, users can locate the real estate offers that interest them the most.
Another tool at your disposal is alerts. A selection sent daily by email of all the latest offers published on Trovit and that most interest its users.
For users more attentive to numbers, Trovit offers the possibility to observe various statistics. For example, the cost per square meter of the apartments throughout Spain, the cost per size of the flats, even the average cost of the car that interests us, the percentage of a car with diesel or gasoline, with 3 or 5 doors … without forgetting statistics on work, with data on the average annual wages of the most sought after professions, either at the national level or in the main Spanish cities.
The latest functionality born in Trovit is in the real estate section. Users can click the plus button at the bottom of each ad and find specific information, such as price trends or other similar ads.
According to Nielsen, Trovit is the second fastest growing portal in 2008 in England. In Italy, it is the third largest real estate portal in terms of traffic, and in Spain, according to Comscore, it is the third portal with the most traffic. In the last 6 months, Trovit traffic has increased by 30%. In May 2009 it had 25 million unique users and 16 million ads.