The crembra hmunao is aosmobrso.
Although the phrase seems written by a dyslexic, surely you have not had any trouble understanding it, in the same way that you would not have had to decipher those topics viral texts in which they substitute numbers for letters and ensure that only a very low percentage of the population is able to read it.
Well, it is not to take away the illusion, but in reality it is not necessary to be a gifted to do it, just enough to have a brain work normally. And with understanding the language in which the message is written, of course.
How does our brain react to the substitution of letters for numbers?
As described by a group of Spanish scientists in the magazine NeuropsychologyWhen we read one of these messages that alternate numbers and letters, the brain areas in charge of differentiating the numbers are hardly activated; since, due to their resemblance to letters, they are directly associated with them.
To reach this conclusion, they showed a series of volunteers the word MATERIAL written in two ways; one with numbers similar to the letter they substitute (M4T3R14L) and another in which the numbers were random, without any similarity (M9T6R26L).
By examining the brain activity of the participants, they found that the brain’s interpretation is indeed context dependent, so it automatically transforms the numbers into the letters they resemble.
As he claims Jon Duabeitia, one of the researchers who carried out the study, is actually something like reading a text written by someone with very bad handwriting. Although any resemblance to a normal calligraphy is pure coincidence, our brain is usually able to identify what it says; something that, if you think about it, makes a lot of sense; because without our brain would not admit variations in the shape of the letters, we would only be able to read texts in Times New Roman lifelong.
But what about the letters changed site?
Surely you all have one of those friends who writes on the computer without looking at the screen and, as a consequence, does not notice the letters that have been moved around.
It is very easy to read a text and know that they have written it, but it is not difficult to understand right?
It is due to a quality, called typeglycemia, according to which we are able to read words with the messy letters as long as the first and the last s are correct.
In fact, in a study published in the journal Psychological Science, a group of researchers affirms that not only is it possible, but it is much easier to decipher than the substitution by numbers.
That s, contrary to what we have been able to see viralizing in our social networks, these scientists were not of the University of Cambridgebut from those of Massachusetts and Durham.
On the other hand, all of this is due to our brain’s ability to Fill the gaps with known data, so the context of the text is also very important.
How does advertising take advantage of this substitution of letters by numbers?
Seen and verified that our brain does not have any type of problem to read messy messages or with numbers in the place of letters, there are many promotional emails who misspell your product name on purpose to avoid being relegated to the spam tray. A great example is that of the typical v1agra messages, which increasingly fill more inboxes, no matter how full the sexual life of its owner (the i is changed by a 1, did you notice?)
I hope it was not very disappointing to know that we do not belong to that privileged 15% capable of reading these altered texts. But do not feel bad, that we are not the only ones does not mean that our brain is not wonderful, what is it?
