We are already used to the main technological platforms carrying out tests on new functions and improvements with small groups of users, which allows the rest of the users to know in advance the news that will come to them later.
YouTube is one of those technological platforms that uses to carry out tests with its users, including the one that started in the middle of last year with a small group of users in the States, for which they will be offered a relationship of links to external stores according to to the products detected in the videos they have viewed.
Helping you to know more about the products before you buy them
In a related way, YouTube has begun to test a new similar function, in which it will also detect the products that appear in the videos so that, in this case, it offers a list of links to other videos hosted on the same platform, so that the users can learn more about these same products and related products, according to 9to5Google.
According to a recently updated platform support page:
Automated list test of products detected in videos:
We are experimenting with a new feature that displays a list of products found in some videos, as well as related products. The feature will appear among the recommended videos, for viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube. This feature will be visible to people watching video in the US.
We could suppose that this experimental function would work secondary to the video ratio offered to the right of the selected video, but with a differential approach aimed at allowing users to have a better understanding of these products before buying them, avoiding them in their research has to leave YouTube to obtain more information from external sources, in turn making it possible to refer more users to its content creators.
At this point, it would be interesting to monitor the evolution of these tests, which in case of becoming official, would place YouTube in the same shopping space on the Internet as other platforms such as Instagram.
Be that as it may, and as usual, the results will be, with Google having the last word, those who decide or not to take the new function in tests to the rest of the users.
